CPA Attorney Speaks on Brand Protection in China for a Hong Kong Seminar

 

 

On 16 October 2014, a "Brand Authenticity and Maintenance" seminar,  hosted by Hong Kong Brand Development Council and Hong Kong Brands Protection Alliance Limited, was held in Hong Kong.  The seminar was participated by over a hundred representatives from Hong Kong and mainland Chinese enterprises and law firms.

 

The seminar explored the issues of the significance of brand authenticity and brand maintenance strategies and practice. China Patent Agent (H.K.) Ltd. (CPA)'s Trademark Department manager Mr. Li Jiang was invited to speak at the seminar. Mr. Li's presentation, which was commended by the organiser as inspiring and substantial, outlined the current situation of brand protection in mainland China and gave practical advice on the protection of brands.

 

Speakers of the seminar also included a customs officer from IP Investigation Bureau of Hong Kong Customs and Excise Department, the manager director of a brand management consultancy firm, and senior attorneys from other law firms. 

 

 Mr. Li Jiang speaks at the seminar.