Facts of the Case
Early 1990, CAIC discovered that an entity dealt in a
solid orange drink bearing the word " "(Guozhen,
a Chinese word similar in pronuciation to " ",
the Chinese word standing for the trademark
"Tang") and it is similar to the package of the
"Tang" (" ") trademark
registered for the same class of goods by the US General
Foods Inc. (later renamed the Kraft General Foods Inc.).
If the use were unauthorized, it would be an infringement
of the trademark. To act carefully, CAIC wrote to the
State Trademark Office for instruction as to whether the
two marks were similar. On 26 July 1990, the State
Trademark Office replied in its No(90)B113 Document that
" "and " " were used for
the same goods, identical in pronunciation, similar in
meaning; hence were similar trademarks. Afterwards, CAIC
began to handle the matter in respect of the involved
dealer according to the spirit of the document issued by
the State Trademark Office. During the investigation, the
manufacturer of " " products, the Xinhua
Foodstuff Factory in Anbumeixi Chaozhou City, Guangzhou
Province (XFF) pleaded that its package of " "
was protected under the Chinese Patent Law, and prsented
it the Gazette of Patents for the design "Tang"
and the certificate of patent granted for the same
design. It was found out that XFF applied to the Chinese
Patent Office for patent for the design of " "
used on the package of the solid drink container for the
goods on 27 May 1988, and it was granted patent right for
design on 31 May 1989. Article 59 of the Chinese Patent
Law provides that "the extent of protection of the
patent right for design shall be determined by the
product incorporating the patented design as shown in the
drawings or photographs." The photograph of the
Patent Gazette contains the word " "
and it is granted patent right a month earlier than the
" " (or "Tang") trademark. Since
it was not sure whether the contents of the patent right
had constituted a trademark infringement, CAIC wrote on
13 June 1991 to the Trademark Office for further
instruction on how to handle the matter.
The Trademark Office conducted a special study on the
matter and made a special visit to the Chinese Patent
Office. According to the Legal Affairs Department of the
Patent Office, what the patent right for design protects
is the outer appearance of a product, including the shape
of its package, its used colour, pattern, calligraphy of
words, arrangement and combination of words and
representations and the products the patent right is used
for, etc.. As for the word(s) in a design, what is
protected is the form, not the meaning. Where the word
therein infringes another person's exclusive right to use
its trademark, the corresponding liability for trademark
infringement should be imposed. This opinion is in
keeping with that of the Trademark Office. The Trademark
Office replied to CAIC that the "Tang" or
" " trademark was registered with the
Trademark Office by the US General Foods Inc. on 20 June
1989, and the Trademark registrant enjoys the exclusive
right to use the trademark according to law. XFF's
unauthorized use of the packaging decoration " "
similar to the registered " " trademark for
an instant drink is an infringement upon the trademark
under Article 38(3) of the Trademark Law and Rule 41(2)
of its Implementing Regulations, and it should be
investigated and handled as the law provides.
Accordingly, CAIC imposed administration adjudication on
the dealer infringing the exclusive right to use the
" " trademark.
Additionally, upon its discovery that the enterprise in
Guangdong Province was granted patent right for the
design of " ", the US registrant of
" " trademark filed an application for
invalidation thereof with the Chinese Patent Office,
requesting for invalidation of the patent for design
according to law.
Analysis
This is a typical case where trademark right and patent
right are in conflict.
Theoretically, a trademark and patent should fall into
two separate domains of rights. According to the related
provisions of the Trademark Law, a trademark is a sign
consisting of a word or device or their combination and
used to distinguish origins of goods. It is mainly used
on the package of goods, with its primary function of
distinction. The term of protection for a trademark is
ten years, and its registrant may unlimitedly extent it
by constant renewal thereof. According to the related
provisions of the Patent Law, patent rights include those
of invention, utility model and design. A patent is a new
technology designed for industrial production, for
beautification or improvement of the shape, function, and
use of industrial products, or for lowering production
costs. Patents for invention and utility model protect
patented processes and products manufactured therewith,
while patents for design protect the shape, device and
colour of products, or new design made out of their
combination for the purpose of decoration and suitable
for industrial products. According to the provisions of
the Patent Law, the term of protection of a patent for
invention is 20 years, and that for a utility model or
design is 10 years. The term of protection starts from
the date of application and is not renewable. These
provisions indicate that trademark and patent have their
own scope of right, and should be in parallel development
in their respective domain.
In practice, both a trademark and design are used on the
package of a goods. When a design in its two-dimensional
form does not contain anything prohibited from
registration under the trademark law, say a generic name
or device of goods, the main function, use, raw material
of the goods, etc., it may be registered as a trademark
upon verification. That is, in certain conditions, a
design may become a registered trademark. To pass off as
another person's trademark, a trademark infringer mainly
imitates the outer appearance of the goods for a goods
without a salient sign of trademark of its own. If a
trademark registrant enlarges and uses the trademark, so
that it becomes an integral part of the outer appearance
of its goods, the infringing act of an infringer includes
imitation of the trademark and design of a goods. Hence,
when the trademark right and design patent right of the
same goods belong to different rightholders, the two
rights would overlap. The conflict of the two in this
case is a concrete example of such overlap.
However, if the provisions of the related laws are
closely followed, this conflict can be resolved.
According to Article 27 of the Trademark Law and Rule 25
of its Implementing Regulations, a trademark registered
by infringing another person's prior right is one
registered by an improper means, and the Trademark Office
and its Trademark Review and Adjudication Board may
revoke the registration according to law. The patent
right for design is such a prior right. According to the
related provisions of the Patent Law, the Patent Office
does not substantively examine the patent right for
design. As long as it complies with the provisions of the
patent law relating to patent application, it is
announced in the Gazette. In this connection, Article 23
of the Patent Law also provides that any design for which
patent right may be granted must not be identical with or
similar to any design which, before the filing date, has
been publicly disclosed in publication in the country or
abroad or has been publicly used in the country; Articles
41 and 48 of the same Law provide that where grant of
patent right is announced by the Patent Office, any
entity or individual considers that the grant of the said
patent right is not in conformity with the relevant
provisions of the Law, it or he may request the Patent
Office to revoke or the Patent Reexamination Board to
invalidate the patent right.
In this case, the time to grant patent right for design
to the " " solid drink package is 31
May 1989, and the time for "Tang" to be granted
its exclusive right to use the trademark is 20 June 1989.
The grant of the design patent right precedes the grant
of the exclusive trademark right. However, the package of
"Tang" trademark to which the design of " "was
similar has been publicly used by the US General Foods
Inc., in the US and other countries, and the US trademark
registrant begins to use it in China much earlier than
the application for patent for the " "
design. According to Articles 23 and 48 of Chinese Patent
Law, the patent right should be invalidated by the Patent
Reexamination Board at the request of the US trademark
rightholder. Likewise, the contents of the patent right
for design in " " does not contain the
meaning of the word " ", and the
similarity of the word " " to the
registered trademark " " constitutes a
trademark infringement, so, liability therefor should be
imposed. In the end, such act of unfair competition to
oppose the trademark right with the patent right is thus
stopped by the Administration for Industry and Commerce.
This case shows that in its efforts to protect exclusive
trademark right, the administrative authority for
industry and commerce should, on the one land, guide
trademark users not to carry on unfair competition by
applying for registration of what has been granted patent
for design as their trademark, and, on the other,
prohibit acts of unfair competition by utilizing design
patent right without substantive examination to avoid the
liability for trademark infringement. When an infringer
commits its unlawful act relating to a trademark by
deliberately taking the patent right as its excuse, it
should be firmly imposed penalty according to the
trademark law.
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