World IP Day 2016 to Celebrate the Theme of "Digital Creativity: Culture Reimagined" 


World Intellectual Property Day has been observed annually on April 26 each year since its launch in 2001 by the World Intellectual Property Organization (WIPO). On and around the day, events and activities including concerts or other public perforrmances, seminars, and exhibitions centering around the theme of the year are conducted worldwide by WIPO itself as well as by local institutions and industry associations.
Recently, WIPO has designated "Digital Creativity: Culture Reimagined" as the theme of World IP Day 2016.
As WIPO put it, "Films, TV, music, books, art, video-games – cultural works, in short – have long crossed borders. But the WiFi era is transforming how consumable culture is created, distributed and enjoyed in markets that are expanding far beyond national boundaries. ... We read, watch and listen to the works of countless creators across the world wherever, whenever and however we want. ... Reimagining culture – how we create it, how we access it, and how we finance it – is not without challenges. And the challenge of a flexible, adaptive intellectual property system is to help ensure that the artists and creative industries in our digital universe can be properly paid for their work, so they can keep creating."
Under the theme, this year's World IP Day will be exploring issues surrounding our cultural future, in particular, creators in the digital world and industry experts will be interviewed for their views about the future of digital creativity.