WIPO Publishes Madrid Yearly Review 2025

The Madrid Yearly Review 2025 has recently been published by the World Intellectual Property Organization (WIPO), providing facts, figures, and analysis relating to international trademark applications and registrations in 2024 handled through the WIPO-administered Madrid System.

Some highlights from the report are:

In 2024, 65,000 Madrid applications were estimated* to be filed, up 1.2% on 2023 (all figures in percentage hereinafter are figures compared with 2023), and an estimated* 452,889 designations were made (the figures were estimated ones due to a time lag in the transmittal of applications from offices of origin to the WIPO), a slight rise of 1.1%.

Trademark holders worldwide obtained 62,423 Madrid international registrations, down 1.9%.

Active Madrid international registrations numbered 915,034, growing by 2.7%, and designations in active international registrations amounted to 7,325,670, an increase of 0.6%.

For a fourth consecutive year, the UK (28,877) received the most designations in Madrid applications in 2024.

Applicants from the US filed the largest number of international applications (11,270), up 2.5%, followed by applicants from Germany (6,449), China (5,828), France (4,211), and the UK (3,736).

L'Oréal of France, with 244 Madrid applications, remained top filer for a fourth consecutive year in 2024. Switzerland’s Novartis AG (193) moved up two places to become the second top filer, followed by Bulgaria’s Euro Games Technology (141).

In 2024, class 9, which includes computers, electronics and software, continued to be the class most specified in Madrid applications, accounting for 10.8% of all classes specified in applications filed.

Other major popular classes included class 35 covering business services such as office functions, advertising and business management, and class 42 relating to scientific and technical services such as services provided by scientific, industrial or technological engineers and computer specialists.