China International Trademark & Brand Festival 2025 Held in Shanxi

On 5-8 September 2025, China International Trademark & Brand Festival (CTF) 2025, co-hosted by China Trademark Association and Shanxi Promotion Association for Trademark, Brand and Standardization, was held in Taiyuan, Shanxi Province.

This year's CTF conducted the two core activities of China Trademark Annual Conference and China Brand Trademark Expo under the theme of "Inheritance·Innovation·Sharing". Alongside the annual conference were 20-plus parallel sessions covering matters relating to trademark registration, protection, utilisation, management and related services with a focus on new business realms, among them AI in IP protection, cultural tourism IP, and heritage branding.

The expo this year hosted more than 600 domestic exhibitors and nearly 20 international exhibitors showcasing their unique offerings in services and products of trademark and other IPs, brand promotion and marketing, and business development and trade.

The CTF also featured events that gathered domestic and foreign experts in the trademark and brand fields for in-depth dialogues, including the international trademark law updates seminar, Madrid system users roundtable, INTA conference, international trademark attorneys conference, and China-Japan trademark meeting.