CPA-Compiled "A Guide to Trademark Layout and Protection in the Middle East and North Africa" Recently Published

Recently, "A Guide to Trademark Layout and Protection in the Middle East and North Africa – Practical Strategies for Chinese Enterprises" (中东北非国家商标布局与保护指南——中国企业的实务攻略) was published by China Legal Publishing House. This book was compiled by our firm China Patent Agent (H.K.) Ltd (CPA) and edited by CPA deputy general manager Mr. Hu Gang, providing professional, systematic guidance on trademark protection for the reference of Chinese enterprises interested in the Middle East and North Africa market.

The Middle East and North Africa region is a crossroads of civilizations and a trade hub connecting Asia, Africa, and Europe. Benefiting from the advancement of China's Belt and Road initiative, economic cooperation between China and the region has been deepening with steady increase in total trade volume. However, as the official language in the region is primarily Arabic and countries in the region differ substantially in terms of development level and trademark legal systems, Chinese enterprises in their going out face the practical challenges of insufficient information and policy uncertainty about trademark layout and protection.

This book aims at filling the information gap in said aspects with a focus on 13 countries in the region. Divided into five sections, namely, "Overview", "Middle Eastern Countries", "North African Countries", "Case Studies", and "Strategies and Recommendations", it reviews the key features of the trademark legal system, application process, examination standards, and rights protection in practice in respective countries, expounds the rules and requirements on trademark registration and protection, identifies potential risks, and provides actionable solutions.

In its efforts to help develop a robust overseas service network for enterprises, CPA, actively leveraging its expertise and experience in the field of intellectual property services, organised a team of seasoned trademark attorneys devoted to the compilation of this practical and forward-looking professional guide. The book is now available through the official platform of China Legal Publishing House and major book distribution channels.